Fundamentals of Market Research
Instructor
Tick Kee Ng
Reviews
Course Overview
Market research is a crucial component of any business strategy. It involves the systematic collection and analysis of information related to a specific market, including its potential customers, competitors, and industry trends. This process helps businesses make informed decisions, develop effective marketing strategies, and identify opportunities and challenges.
What You'll Learn?
- 1. Understand what market research is and why it matters.
- 2. Learn the difference between primary research and secondary (desktop) research.
- 3. Get familiar with basic research methods used in business.
- 4. Build the ability to analyze findings and turn them into insights.
- 5. Gain a clear overview without needing advanced statistics.
- 6. Prepare yourself to brief managers or make small research projects.
- 1. Fresh graduates or first-job employees exploring business basics.
- 2. Junior marketers, admins, or sales staff who touch customer data.
- 3. Team leaders who need to understand customer and market context.
- 4. SME owners who want a quick orientation to research without jargon.
- No prior research background needed.