Fundamentals of Marketing
Instructor
Tick Kee Ng
Reviews
Course Overview
This course delivers the essential pillars of digital marketing in a clear, practical way. You’ll learn how to define your target audience, create compelling content, and leverage key channels—social media, search, email, and paid ads—to drive measurable results. Focused on strategy and execution, every lesson is designed to give you actionable insights you can apply immediately to grow visibility, engagement, and sales.
What You'll Learn?
- 1. Understand the digital marketing landscape and core channels
- 2. Differentiate sales vs. marketing roles, goals, and KPIs
- 3. Explain inbound vs. outbound approaches and when to use each
- 4. Build a simple marketing strategy (audience, positioning, objectives)
- 5. Create a one-page marketing plan (channels, budget, timeline)
- 6. Select essential tools for analytics, email, design, and scheduling
- 7. Calculate ROMI/ROI and set measurable KPIs
- 8. Map and optimize the funnel from awareness to loyalty
- 9. Run small experiments (A/B tests, content iterations) to improve results
- 10. Craft clear, customer-centric, compliant messaging
- 1. New marketing assistants and interns
- 2. Small business owners and solo entrepreneurs
- 3. Sales reps transitioning into marketing
- 4. Content creators and social media coordinators seeking fundamentals
- 5. Founders at early-stage startups planning go-to-market
- 6. Operations/admin staff who support marketing activities
- - Basic computer literacy and reliable internet access
- - Access to Docs/Sheets/Slides (or Microsoft equivalents)
- - Ability to use common web tools (analytics, email, design)—free tiers are fine
- - Personal email and social accounts for practice exercises
- - Willingness to complete short hands-on tasks and auto-graded quizzes
- - Approx. 2–3 hours of weekly practice
- - No prior marketing experience required
Course Content
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The Fundamental of Marketing
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Chapter 2：The Different Between Sales & Marketing
00:01:24 -
Chapter 3：Inbound and Outbound Marketing
00:03:38 -
Chapter 4：Marketing Strategy
00:01:41 -
Chapter 5：Marketing Plan
00:02:24 -
Chapter 6：10 Best marketing tools for your business
00:05:03 -
Chapter 7：Return on Marketing Investment
00:02:13 -
Chapter 8：How to make profit before boost ads
00:02:51 -
Chapter 9：The Sales and Marketing Funnel
00:03:36 -
Fundamental of Marketing – Quiz
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